Crafted by founder Imran Fazlani

Tom Ford's Signature Collection frames Beau De Jour as a study in understated masculinity

The scent is a beautiful blend of goji berries

Its long-lasting formula ensures that you can enjoy this luxurious scent throughout the day without needing to reapply

Whether you're heading to a party or simply running errands

Sense Of Scent Mayfair Collection Sense Of Serenity EDP Size:100ml Crafted by founder Imran FazlaniStep into a realm of tranquility with Sense Of Scent's Mayfair Collection Sense Of Serenity EDP. Inspired by London's timeless elegance Middle notes: Tea, Milk, Jasmine, and English Rose Base notes: Caramel, Sandalwood, Patchouli, and Musk A reinvention of the powerful Amber accord Crafted by a couture British fragrance house, founded in 2019, this perfume embodies bespoke elegance. Experience a scent that is both powerful and unforgettable.