the Bullet Pop is made to cover both the walking and popping spectrum to give anglers the ultimate tool

Keep your favorite Megabass baits organized and neatly waiting in line for their turn to be the next snack tied on your rod

Costa’s classic Reefton frame just got some serious PRO upgrades

Also featuring our brand new Hyper Drive Design for an ultra-smooth retrieve and powerful winding performance

If you have a need for speed and searching for a quality reel that can perform specific techniques that top anglers desire pick up the new Zillion 10

Spro RkCrawler 55 Crankbait Spro RkCrawler 55 Color:Sparkle Shad the Bullet Pop is madeThe RkCrawler 55 crankbait was designed by MLF Angler Mike McClelland to have a wide wobbling hunting action. It's ability to bounce off cover like no other crankbaits triggers aggressive strikes. Just hit the rocks and the RkCrawler 55 does the rest while rocking the school of fish. Most crankbait anglers know that deflection is the deal, and the new RkCrawler 55 takes advantage of a predator's built in instinct and turns those natural instincts into