Intelligent Integrated Protection System (IPS) based on the latest research

Perfect balance between color performance and hair protection

Durable cardboard packaging

With its pH-balanced and IntraLipid technology

When using Goldwell Colorance MaxReds Tube 3VV

Goldwell Elumen Play @PINK 120 ml 50 % Intelligent Integrated Protection System (IPS)Goldwell Elumen Play @PINK 120 ml Goldwell Elumen Play @PINK is a semi permanent hair color ideal for creative and vibrant looks. This color offers intense color results and adds beautiful shine to your hair. Advantages at a glance: Durability: 10 to 15 washes No developer required 17 vibrant shades that can be mixed together HDmax technology for longer durability and even fading Shine and Care technology for shiny and well groomed hair Easy to apply