Shape memory: Allows you to maintain styled looks for up to 96 hours and reactivate them with heat when needed

Contains the patented ME+ molecule to reduce the risk of allergies

Diverse color palette: Part of the Vibrant Reds series with a selection of brilliant red tones

L'Oréal Professionnel is a leading brand in the hair care industry

use the Metal Detox Pre-Treatment Spray before coloring to neutralize metal residue in the hair and maximize color intensity

Goldwell Dualsenses Rich Repair 60 Sec Treatment 200 ml COLORANCE MAXREDS TUBE Shape memory: Allows you toProduct info The Goldwell Dualsenses Rich Repair 60 Sec Treatment is an ultra fast intensive treatment that instantly nourishes and repairs dry , damaged , and stressed hair. Further damage is effectively prevented. Hair becomes wonderfully smooth and radiant with a healthy shine . Application Massage into washed hair, leave on for 60 seconds and then rinse thoroughly. technology The new, innovative microPROtec complex ensures the fast and even